What do insurers think about e-cigarettes?
Will your insurer class you as a smoker if you vape? We find out


Truly, we live in the future – a time where people can charge their electronic cigarettes using the redundant lighter point in their car.
But what do health insurance and life insurance companies think of this new way to feed a nicotine addiction?
After all, the World Health Organisation has just called for a ban on using the hi-tech cigarettes in public places – so surely insurers must take a dim view as well?
Are e-cigs healthier?
Professor Robert West, of University College London’s department of epidemiology and public health, recently headed a study into e-cigarettes and found that they dramatically improve people’s chances of quitting – although not as much as seeking out NHS stop-smoking services.
However, even he couldn’t be sure what the long-term results could be – although he did seem pretty optimistic: “It is not clear whether long-term use of e-cigarettes carries health risks but from what is known about the contents of the vapour these would be much less than from smoking.”
Yet some countries and US states have gone so far as to ban or heavily control e-cigarettes, suggesting that the jury is still out on their safety.
Do insurers consider you a smoker if you vape?
As it stands, insurers are reluctant to treat vaping any differently to smoking. If you apply for a life insurance policy then you’ll be asked about your nicotine intake, whether through cigs or e-cigs.
Russell Whitworth, claims and underwriting director at Legal & General, gave us the insurance industry’s typical view: “We do treat e-cigarette users as ‘normal’ smokers as the vast majority of the users remain addicted to nicotine. This is generally accepted practice in the industry but we continue to monitor as the situation is reviewed over time.”
This is a rapidly developing market and it’s not yet clear what the long-term effects of vaping – if any – could be. But e-cigarettes complicate underwriting insurance even more than that.
Michael Whyte, underwriter for Aviva, explains: “When e-cigarettes were originally introduced they were marketed as smoking cessation aids and as such it would have been considered unlikely that anyone using them would not have also used tobacco products within the last 12 months.”
Most insurers require at least a year without smoking before they regard the customer as a non-smoker. After all, there’s a strong chance they'll relapse.
Another issue for insurers is proving customers’ claims. At the moment, if you apply for life insurance and say you’re a non-smoker then they might test you for nicotine. But if you’re vaping then you will have nicotine in your system, and it’s impossible for the insurer to know if that’s from tobacco - which is definitely harmful - or vaping, which may or may not be harmful.
So you can see why most insurers have a blanket approach to vaping.
Health insurance companies take a slightly different view on smoking to life insurance. While most, if not all, health insurers class e-cig use as smoking, very few health insurers actually price smokers and non-smokers differently.
To quit or not to quit?
So, are e-cigs simply a new way to get a nicotine fix, or are they a way to stop smoking? Certainly some people are using them as quitting aids. But others make the switch from real cigs and then stick with their new, apparently cleaner habit.
So e-cigarettes may feel like a cleaner, healthier choice but, for now at least, insurers still aren’t convinced.
Felicity is a freelance print and broadcast journalist, specialising in consumer affairs and personal finance. Her work appears regularly in the Independent, Mirror, Sunday Times and on the BBC News website. She is also the personal finance reporter for BBC Radio 5 Live’s Wake Up To Money show. On top of that, she is a frequent reporter and commentator for many other programmes and stations, including Radio 4’s Money Box, Sky News and BBC Radio Wales.
-
-
How to switch your gas and electricity supplier
Switching has never been easier as new suppliers do the legwork for you. Here’s the lowdown on how to switch if you want better customer service or when better deals come along.
By Sue Hayward • Published
-
How to save money on your prescriptions
NHS prescription charges in England are to be frozen to ease the cost of living crisis. Yet many are still missing out on ways to save money on prescriptions.
By Katie Binns • Published
-
Average home insurance premiums drop to record low - is now the time to switch?
Households get some “cost of living relief” as buildings and contents insurance prices fall
By Ruth Emery • Published
-
How to save hundreds of pounds a year looking after your puppy
Being a ‘pawrent’ undoubtedly costs money, but there are ways to keep those costs under control
By Emma Lunn • Published
-
How to claim for storm damage on your home insurance
With three storms hitting the UK in less than a week in February, we explain how to claim for damage to your property
By Ruth Emery • Published
-
Will a red weather warning void your car insurance?
Could driving in bad weather void your car insurance? We find out
By Alice Morgan • Published
-
Holiday refunds: how to get your money back if your holiday or flight is cancelled
Having a sound understanding of holiday refunds should give you peace of mind when you plan your next trip
By Hannah Nemeth • Published
-
New car and home insurance rules - what you need to know before 1 January 2022
Here's everything you need to know about the new car and home insurance rules, known as the General Insurance Pricing Practices
By Sue Hayward • Published
-
What does all that home insurance jargon actually mean?
Understanding your home insurance policy is essential so you know exactly what is and isn't covered
By Hannah Nemeth • Published
-
How to buy insurance for a home that's had subsidence
Whether it's a previous affliction or a new problem, subsidence can affect your home insurance - here's what you need to know
By Hannah Nemeth • Published