Top WhatsApp scams to avoid in 2023

We've rounded up the top WhatsApp scams to help you work out what’s genuine and what’s a scam.

Businessman using smartphone with unsafe cloud computing
(Image credit: Getty images)

WhatsApp scams are increasingly common. Reports have rocketed by more than 2,000% in the last 12 months, according to analysis by Lloyds Bank. 

In July 2022, Action Fraud (opens in new tab) reported that WhatsApp scams – where fraudsters pretend to be a family member or friend – were reported 1,235 times from February 3 to June 21, costing WhatsApp users £1.5 million in total. 

The most common scam has been dubbed the "Mum and Dad scam" and involves con artists convincing people that their children are in trouble and need a cash transfer. The scam typically begins with a "Hi mum" text followed by another message explaining why your child has changed their phone number. After exchanging a few more messages to build up a convincing rapport, they claim they urgently need money. But it’s all a lie.

More recently, there has also been a twist on this "Mum and Dad scam" with fraudsters telling the victim to ask a family or friend to transfer the money, as a way to cover their own backs. 

Hundreds of people have taken to social media claiming they’ve been targeted, including the mother of BBC Sport commentator Jacqui Oatley. Tweeting about her mum’s experience, Oatley said the scam was “incredibly believable” and fortunately “their spelling and grammar were so terrible it alerted my mum!”

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Clicking on any scam link runs the risk of exposure to phishing scams, spam and malicious websites that allow scammers to potentially steal personal information, like your bank details. It’s a distressing experience that leaves victims feeling embarrassed and devastated. Yet, personal stories of it happening to people recounted on social media show that anyone can be vulnerable to being tricked. 

"Hi, Mum and Dad" scams could be a particular problem for parents with children aged 18 to 25 who are starting or returning to university, leaving home or going travelling. 

WhatsApp has two billion users – meaning fraudsters only need to scam a tiny fraction of WhatsApp's users to make money.

Chris Ainsley, head of fraud risk management at Santander UK (opens in new tab) explains that scams like these can appear on your mobile phone texts too.

WhatsApp scams – what do they do?

  1. Persuade you to hand over personal details such as your name and address that can be used in identity theft
  2. Install malware (malicious software) on your phone which can spy on your activity and collects information that can be used in identity theft or lock you out of your phone 
  3. Charge you for services that should be free
  4. Scammers pretend to be a family member and then request money

The top WhatsApp scams

1. Impersonation fraud

Sometimes dubbed the "Mum and Dad scam", this is where scammers use WhatsApp to impersonate family members in difficulty and, specifically, in need of money. This type of scam has evolved from fraudsters impersonating a bank, police or HMRC.

It starts with a message from an unknown number, claiming to be a loved one who has just lost their phone and got a replacement. It gives them a reason for having a different number and means they can just use a generic term like "Mum", "Dad" or sometimes "sis" or "bro".

The story they tell varies, but usually involves a claim that because they have a new phone they don't have access to their internet/mobile banking app and so need urgent help to pay a bill. Any attempt to call to verify their identity is often fobbed off with an excuse. Victims transfer money to an account thinking they are helping out their loved ones. On average victims lose £1,950 this way.

There is also often a middleman in these types of scams. WhatsApp users are told by the fraudster to tell a family member or friend to transfer the money into the given account, and then the fraudster moves this into their own account. In this case, the victim is usually given account details which are controlled by the fraudster. 

The precaution fraudsters take is to trick the bank into thinking the transfer is "low risk", so it is less likely to be flagged at the time. More importantly, if you tried to trace the payment it would be more difficult, as the money has gone through a number of accounts and once the money has been transferred to the fraudster, they cut all contact with the victim.

Money Edit reader, Christine almost lost £1,000 to a WhatsApp scammer pretending to be her daughter. Luckily, she caught out the scammer by asking for her daughter’s middle name.

People have taken to social media to suggest personal safety measures:

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Some have even tweeted the jokes they have played on their scammers: 

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2. WhatsApp verification message trick

If you receive a text message with a six-digit WhatsApp code that you were not expecting, you may be a target of this scam. 

It’s the kind of code you would need if you were setting up a new account, or logging in to your existing account on a new device. If you have not initiated this request, you should see this message as a red flag. It could be a fraudster trying to log in to your account.

In the next step of the scam, you receive a WhatsApp message from a friend asking for the six-digit code. Horrible truth: it appears to come from a genuine friend because your account has already been hijacked.

If you don’t spot that it is a scam you will end up sending the access code for your own account to the scammer. The hijacker can go on to message your friends, family and contacts and pretend to be you. They can access your group chats where they can see private information. They can try the six-digit code trick with new victims. They may even pretend you're having a crisis and ask your contacts for money.

3. The free flights scam

Another scam circulating on Whatsapp is the free flights' scam. People are receiving messages claiming Emirates is giving away free flights, with a link to claim the tickets. The scam message says "Emirates Airlines 2022 Anniversary giveaway" and another one states "Emirates Airlines 2022 Vacation giveaway".

The scam offers 5,000 free round-trip flights to Europe, Asia or Domestic. As tempting as it might be to bag a free getaway, remember that if it seems too good to be true, it probably is. Be warned that Emirates is doing no such thing, as it has confirmed to Which? (opens in new tab). Emirates has clarified that any competitions it runs are posted on its verified social media channels or on its official website (opens in new tab).

Victims of the scam have taken to Twitter:

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It might be easy to fall for the scam when you see the Emirates logo on the message. If you ever receive this message and are unsure whether it’s a scam or not, take a look at the URL. On this specific scam, the URL looks odd. It doesn't include the brand name "Emirates" which means it most likely isn’t taking you to the Emirates website and is instead a combination of random words and numbers, as you can see in the image below.

A screenshot of the fraudulent Emirates WhatsApp scam text

(Image credit: Future)

4. The WhatsApp Gold upgrade

The "WhatsApp Gold" scam claims to be a special version of the messaging app used by celebrities and rich people with access to hidden features. It first appeared in 2016 and reappears every few years – its most recent appearance was in 2020.

The covid-19 pandemic meant we were more reliant on apps like WhatsApp and we still are, so any chance of an upgrade seems like a good thing. However, WhatsApp Gold does not exist, so be sure to ignore any messages like this. 

According to those who have been targeted, a message will drop into your inbox saying that a special version of WhatsApp is available. The message reads along the lines of: "Hey, finally Secret WhatsApp golden version has been leaked, This version is used only by big celebrities. Now we can use it too." A link will invite you to download WhatsApp Gold. However, in reality, these links can be riddled with malware that locks you out of your phone or steals valuable personal information.

Social media users have recounted how the WhatsApp Gold hoax appeared with a video called the "Dance of the Pope" in an effort to persuade victims to open the link

Yes, WhatsApp does introduce new features all the time. But the popular app is very vocal about what it’s pushing out and when. Also watch out for the tell-tale sign of a scam: poor spelling and grammar mistakes.

Any updates will occur through updating the app itself – and not through clicking a link embedded in a message.

5. Supermarket WhatsApp scams

With shoppers trying to bag any discount they can right now, this is one to watch out for. 

Scammers send out fake Tesco, Asda and Marks & Spencer vouchers on WhatsApp. The messages look like they have been sent by a thoughtful friend and are designed to trick you into clicking on the link to claim the voucher.

One such example is: "Hi, ASDA is giving away a £250 free voucher to celebrate its 68th anniversary, go here to get it. Enjoy and thank me later!" But the supermarket isn't giving out any £250 vouchers at all. 

There are two classic signs that this is a scam: the spelling and grammar mistakes and, if you type in the URL mentioned in the offer, you will see that the page does not exist on the Asda website.

How can you protect yourself from scams? 

  1. Never hand over your security codes, a password or a pin to anyone - not even friends or family 
  2. Beware of messages asking for money. Call your friend or family to check if in any doubt. If you can't speak to them ask them something personal like what their middle name is or what they call their dog. If you don't independently verify the person's identity before making a payment you may not be due a refund under the Contingent Reimbursement Model Code (opens in new tab).
  3. Set up the two-step verification option for extra security 
  4. Beware of a sense of urgency. When you sense that there is an urgency or time limit to respond or you will be charged a fine, take that as a red flag.
  5. Scam messages often have spelling or grammatical mistakes, so keep a lookout for these.
  6. The Take Five to Stop Fraud (opens in new tab) campaign advice is to pause and think in a timely manner before giving out any money or personal information, especially when you receive messages randomly
  7. Read WhatsApp’s guide (opens in new tab) on its website for further reassurance. 

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Katie Binns

Katie is staff writer at The Money Edit. She was the former staff writer at The Times and The Sunday Times. Her experience includes writing about personal finance, culture, travel and interviews celebrities.  Her investigative work on financial abuse resulted in a number of mortgage prisoners being set free - and a nomination for the Best Personal Finance Story of the Year in the Headlinemoney awards 2021.

With contributions from